Saturday, December 20, 2008

New SpringWidget

Tipping

Recently, I took on a part time bar tending job as I make the transition into a full time freelancer. It has been years since I have worked in the service industry but, after my conversation last night about tipping with a friend, I felt compelled to speak up.

From the mom and pop diner to the country club to the fine dining restaurant, I have been exposed to the best and the worst that the service industry can offer - both as a server and as a patron. 

If you have ever worked in the service industry then you know that $2.13 and hour places your financial survival at the mercy of every person you serve. Just to make ends meet often requires long hours and double shifts with no health insurance. Don't even think about getting sick!


If you have ever been victim of shitty service then you know that what you leave as a tip is the only way for you to get your point across, short of asking to speak to the manager and hoping that they are not as ill mannered or indifferent as your server.


All of that being said - my advice is this. . .  

If you are a patron - 
 
- If you can't afford to tip . . . you can stretch those would be dining dollars farther by preparing meals at home

- If you are a lousy tipper - remember that the server you just shafted makes $2.13 an hour and is trying to survive.  And there is a lousy tipper database with your name in it.

- If you can afford to tip, print out this guide. Base the % you leave on the quality of service you receive

- Learn what you can do to receive better service the next time you decide to dine out. 

- When you travel understand the rules of tipping abroad.

If you are a server - 

-Your attitude and attentiveness are everything. 

-Treat every person the way you would like to be treated, with respect. 

-If you are busy - make eye contact, say hello . . . let them know you will be there to take care of them asap.

- Learn how you can increase your tips and build a regular clientele. Bill Marvin, The Restaurant Doctor, has a book that can help.

- Vent your frustrations off duty and away from work. Share your war stories with people who understand.


For more tipping information let William Michael Lynn, a professor at the School of Hotel Administration at Cornell University, be your guide.

Friday, December 19, 2008

Critically Thinking


As of January 1, my term as Marketing Director for an art gallery comes to an end and the wonderful world of possibility opens up with a fresh start . . . I am making the freelance switch.

There are so many things I love to do (see the furniture? I designed and built it!) that I litterally have a toy box full of choices. 

Last night, after a local tweetup, I made my decision. . . to help artists/galleries by designing their ads, websites & logos, writing press releases, creating submission/media/press packets and of course by writing feature articles on their exhibits for local publications like ExhibitC, a regional magazine focused on the arts. 

I am still working on the logistics and I understand that there is a lot of hard work ahead of me  - but with local resources and incredible support from the art community, I have to say that this is one of the happiest days of my life. . . I finally get to swim in the deep end of the entrepreneurial pool!


Thursday, December 18, 2008

How to Get a Free Press Release to Show Up in Google News, With Active Links

Article By: David Sarokin

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Category: Business

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A press release can be a great promotion tool. But publishing a press release can be a long, drawn-out, angst-ridden, and expensive affair. Or...it can be easy, fast, and best of all, free. The key is knowing where to go. Here's how to publish a free press release with html, active links (working URLs), and have it show up in Google News.


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Freelance Switch






















It is 12 days before my 'freelance switch' and I have been kicking my preparations into high gear.

Though my home office still looks like Einsteins desk from Princeton I was certain that in a magical matter of days I would have forsaken my creatively messy ways for a super productive lifestyle

I have been struggling to stay focused on my office cleaning duties as of late. It has been easier to plug my laptop in and work from my desk in the living room, than it has been to finish making my home office a sanctuary during this transition.

Trying to do research on making this freelance transition as painless as possible eats up what little free time I have.  A friend of mine pointed out that as long as the work is getting done - does it really matter where I am working?!

"Focus on the what, not the how."  was a quote from The Secret that came up. . . hey, if it means I can shut the door to my office and keep my head down for a while - I am all for that! But I had been spending way too much time bouncing all over the net trying to line up as many freelance job resources as I could . . . 

And then it happened . . . I was updating my tweets this morning when I noticed @imjustcreative posted a retweet by @mlane that will undoubtedly save my ass . . . thanks guys! 

Wednesday, December 17, 2008

Font Conference

This video will *never* get old. . .

read more | digg story

Monday, December 15, 2008

Brinks Armored Car Driver Killed During Robbery At Old Navy

This evening, investigators for the Greensboro Police Department are still looking for the suspect who shot and killed a Brinks armored car driver during a daylight heist. Read more here http://tinyurl.com/63udkn

read more | digg story

Saturday, November 29, 2008

Working from Home

Okay, it is Sunday morning and I have been up for hours checking emails, updating twitter, and seriously debating if I really need the rest of those time sucking social networking sites before I get into research for a PR campaign.

Ideally I would be doing all of this from my fantastically tidy home office, which I imagine would look a lot like this . . . a magical place where my productivity slips into warp speed and my muse is always at the helm.

Realistically my home office looks more like Einsteins desk from Princeton. Not that I am saying my piles of papers are signs of genius mind you, but that Einstein and I share the same cleaning habits of our work space. . . none.

Working diligently on applying my '9 inches to success' theory to my workspace, I have been recycling, donating and throwing things away for the last week. All of this being done with the hope of reclaiming my home office, keeping my living room work free and decreasing my overall stress level.

Yesterday I came across a fantastic post on Wired, aptly titled, Actually Work From Home When You Work From Home. This post is for those of us who stay up until 2am working on a project and then get caught the next morning taking calls and answering emails in our PJ's, while we wait on a load of laundry to dry and the dishwasher to finish.

Building the firewall between work and home and creating a functioning home office is difficult to do. I know first hand and am trying to find that balance with the help of Michele Connoly's Getting Organized Blog.

To those of you who have mastered the art of work and home success - I admire your discipline to manage your time effectively and commitment to your long term goal of self employment. If you are considering starting your own home based business I recommend reading this article by Randy Duermyer.




Thursday, November 6, 2008

List's and My '9 Inches to Success' Theory

I am a list person. I create list's for just about everything you can possibly think of. 
  1. grocery list
  2. Christmas/birthday cards list
  3.  deadlines list
  4. 'to do' list for home de junking
  5. thank you notes/nice to meet you notes list
  6. vacation/travel wish list
  7. 'to do' today list
  8. personal goals list
  9. and the infamous 'why haven't you done this yet?!' list


This is just a short sample of my 'list'fulness. Often, when I begin to write, I let what needs to get done get away from me and add to my stress. No matter how many list's I create - inevitably there are rogue 'to dos' that end up congregating on #9 of the list above. 

Where is the that list you ask? . . . well, it's buried at the bottom of a stack of papers in my home office that looks more like a group home for wayward paper and junk than a viable office. 

Personally, I don't care if I ever see that list again. It intimidates me, and gives me ice cream before bed kind of nightmares. 

I have been trying to figure out a way to solve my perpetually growing list torture -  only adding to my lists and my frustration. Finally, I believe I have found my answer

While going through my office supplies yesterday, I found some interesting tape that has markings like a ruler. This tape has been
floating around for a few years - unopened until today. No doubt purchased for a project idea that was on one of my 'list's of no return'.  

This morning I took 9 inches of that tape and applied it to my laptop as a reminder to accomplish 9 things everyday. By focusing on 9 things that truly need my attention TODAY,  I am hopeful to accomplish more on a daily basis (one of my personal goals). 

This new theory of productivity I dubbed '9 inches to success'. 

This tag is a straight forward description of the visual reminder right?! Well, a friend of mine said that it sounds more like a 'how to' for an adult film star . . . not a PR/Marketing geek's list tamer theory . . . perv. I chose not to listen to him, seeing as the last list he made was for Thanksgiving dinner 2 years ago, which he admits he left at home. 


Now, for practical application.

1. Blog about it.     Check  /  1"

Saturday, October 25, 2008

Financial Survival: Practical Ways to Save Money

This year Kristen Eckstein published her fourth book - Financial Survival: Practical ways to Save Money

Having written this book from her own life lessons, Kristen offers free resources to help you reclaim your financial independence and lead a fuller, stress free life. 



Topics that she covers in depth, with pragmatic solutions.

1. Setting up a budget
2. Learning to live without (helping you understand Consumerism and that       personal happiness is not found in material possessions and consumption, but rather in having more to give)
3. Building a cash reserve
4. Food
5. Clothing
6. Housing
7. Furniture
8. Home Improvements and Decorating
9. Utilities
10. Transportation and Travel
11. Holidays and Special Events
12. Entertainment
13. The Extras
14. Loans and Credit Cards


Kristen's book has made a huge difference in how I look at my own financial future and has shown me the little things that I can do on a daily basis to keep it growing strong.

With all of the worry - from wall street to main street, the timing of this book could not have been better. Look for the follow up Financial Revival: A Lifestyle of Freedom in 2009!