Friday, February 26, 2010

Thursday, February 11, 2010

Keep Calm and Carry On

Found this journal at Barnes and Noble a while back. I loved it but thought I needed bigger.

This is fashioned after a propaganda poster produced by the British government in 1939 at the beginning of WWII - but never used. And you all *KNOW* how I love vintage!

This past weekend I decided that this would look great in my office (not to mention a good reminder)

It's not finished yet. But a damn good start in my book.

- Posted using BlogPress from my iPhone

Okay ::geeky goodness alert:: - @overmonk just shared with me a link to Drink Beer and Carry On website where he ordered this t-shirt . . . you know you want one.

Sunday, February 7, 2010

Brand Bowl 2010

Just in case you missed it, tonight was #brandbowl AKA #sb44 . . . or as most of us here on planet earth like to call it "They paid how f*ing much for that ad?!!"

I was reading on @CBSnews that the high prices for ads have dipped - but c'mon people . . . 2.5 MILLION dollars for 30 seconds? . . . do you know all the amazing things you could do to help your community?! Hmm do you?

30 seconds will not create a brand advocate. It may get you some buzz around the virtual watercoolers - but if you think people are going to be loyal to your company with an ad like this - you need to up your meds. Seriously.

Now, for those of you who are wondering - the reason you didn't see any @pepsi commercials during the game tonight is because they decided to invest their money in social media to help support their refresh project. You can get the scoop from @daily_finance here.

Just in case there is any doubt on who I think the winner of the #brandbowl is - here is a great article from @mashable on @l99k : 'How Social Media Is Changing the Super Bowl'


“Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Seth Godin, Seth’s Blog