Tuesday, January 3, 2012

Facebook : How Better Homes and Gardens is Using the Social Giant to Give Readers What They Want

Just this past week I received my first issue of Better Homes and Gardens (one of my Mother's favorite magazines). I don't subscribe to many magazines as I read nearly everything online these days. I have my favorites though - Dwell, Fortune, Modern Painters and now Better Homes and Gardens.

My subscription to BHG was a Christmas present to myself - I wanted to have a reminder of my mother, and everything she taught me, to arrive at my doorstep and ask me to sit down for a cup of coffee so that we could catch up.

As I sat down with the January issue, I have to admit I was more than impressed with the fact that right there, next to the note from Editor in Chief Gayle Goodson Butler, was something I did not expect to see from a shelter mag. . . a poll from their Facebook 'fans' that drove the feature story! They asked "What's your organizing problem area?" Not surprising that 62% answered paperwork.

With so many magazines that have downsized or folded over the last few years - it is refreshing to see BHG adopting and using social media to add value to their monthly print edition and in the process drawing in a whole new generation of readers and subscribers like myself.

I like the fact that BHG readers have a voice in what shows up in their mail box.  .  . I think my mom would like it too. :)


What magazines do you subscribe to?

How are they using social media to engage readers?