Sunday, February 7, 2010

Brand Bowl 2010

Just in case you missed it, tonight was #brandbowl AKA #sb44 . . . or as most of us here on planet earth like to call it "They paid how f*ing much for that ad?!!"

I was reading on @CBSnews that the high prices for ads have dipped - but c'mon people . . . 2.5 MILLION dollars for 30 seconds? . . . do you know all the amazing things you could do to help your community?! Hmm do you?

30 seconds will not create a brand advocate. It may get you some buzz around the virtual watercoolers - but if you think people are going to be loyal to your company with an ad like this - you need to up your meds. Seriously.

Now, for those of you who are wondering - the reason you didn't see any @pepsi commercials during the game tonight is because they decided to invest their money in social media to help support their refresh project. You can get the scoop from @daily_finance here.

Just in case there is any doubt on who I think the winner of the #brandbowl is - here is a great article from @mashable on @l99k : 'How Social Media Is Changing the Super Bowl'


“Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
Seth Godin, Seth’s Blog