My theory - if a candidate (any level) isn't willing to invest what it takes to do it right and learn why it's important to use social media to connect with voters and not just shove a "vote for me" message out there - they should leave it alone.
My vote will go to the candidate(s) who makes me feel engaged in the process not those who are running a poor attempt at a puppet show. Case in point - Cory Booker. He's called the "Social Media Mayor" for a reason. He and his staff make voters feel that they are valued.