Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

Monday, January 23, 2012

Twitter: What's in a Name?

What's your twitter name? Mine is @dhatfield.

This past weekend I had the honor or presenting with Linkedin pro @RRWade to the Triad Association of Black Journalists to discuss personal professional branding for journalists on the campus of North Carolina Agricultural and Technical University.  We even had @frugalista share a tweet chat with us to share how she transitioned out of debt and into a brand she built while a journalist for the Miami Herald.

During my presentation, I mentioned that while building your personal professional brand it's important to use the name that the public knows you by, when you purchase your domain name for your website, when you create/change your twitter handle, grab your custom URL on Facebook or Linkedin or any other social site for that matter. Consistency is key and creating a personal brand should be approached with careful planning and attention to detail.

As John Robinson pointed out during my presentation via a tweet to Sheeka Strickland of Fox 8 News (she was @fox8sheeka then @sheekaStricklan and now @Sheeka_S) and , it's not a good idea to misspell your twitter name. And I agree 100%. When building a personal professional brand use your full name - spelled correctly - and only your name when ever possible. But there is often a frustrating catch to that very sound advice . . .

Many people may not know that twitter has a limit of 15 characters for your user name. I was faced with the same dilemma as Sheeka Strickland and many other people with long names who wanted to use their real name to build a personal brand but didn't have enough room!

Let's say that instead of being Jane Smith where @janesmith and  /janesmith usernames and custom URL's come easy to you, consider your challenge if you are are Janet Smithsonian, and while trying to create your twitter handle you notice that your name is cut off to @janetsmithsonia . . . what to do?

Whether you are a journalist, anchor or professional looking for a job - when building a personal professional brand - having a twitter handle that reflects your real name is best, but be aware that you will be faced with some tough decisions if your name is already taken or too long for Twitter and you may have to get creative.

Say your name has already been taken online . . . as an example if @tiffjonesjourno was interested in changing/creating her professional twitter profile name - Naturally I would first think to recommend @tiffanyjones, @tiffanysjones or @tiffany_jones , hell even @thetiffanyjones but sadly ALL of those are already taken. Can you see the challenge Tiffany faced when she created her account on July 29, 2009? Finding a real name combination that still let's people know its really you, that's memorable and represents your personal professional brand is at times a huge challenge. What Tiffany faced is a perfect example of how building a personal professional brand may not be as easy as it looks and that it will take time and some decision making while creating and building brand consistency.

Remember that you may not be able to use your full name every where online. So before making any changes spend some time planning out your online identity and ask your peers/mentors if what you have chosen best represents your personal professional brand.

Way back when I was setting up my twitter account, my name was cut off and I had to decide quickly what I was going to do with @daniellehatfiel. Do I go with @danielleh or @hatfieldd, it was so frustrating to only be short one letter!! That's the rub with folks who have long names, we have to decide between our first or last and at times a mix of both. (and pray they aren't taken already!)

I ended up going with @dhatfield as my user name and thankfully my whole name fit in the 20 character limit for my real name.

One piece of advice for those of you considering changing your twitter handle or creating a new personal professional brand account, carefully think about your decision. If you are a journalist, having a twitter handle with your station id or newspaper name in your handle is fine - but to be clear that is NOT your personal professional brand. You are you and will always be you. . . you may not work for the same station or newspaper for the rest of your career.

My husband @brandonpierce also has a great piece of advice to add too - don't change your avatar and twitter name (if you decide to change it) all at once . . . the folks that know and love your tweets may not know who the heck you are! 

Before you change anything you may want to send out a tweet with your old twitter handle and new avatar (once you have confirmed your desired username is available) of your new name online. Then make the switch. 

If you do decide to chance your user name - set up and save a twitter search for your old twitter user name and keep an eye on those who may mention you. You don't want to miss out on any tweets!



Here are some great articles about building your personal brand: 


HOW TO: Build Your Personal Brand on Twitter

The Brand Called You | Fast Company

7 Steps For Building Your Personal Brand Online - Investopedia.com

Eight Steps to Building Your Personal Brand | Monster

90 Tiny Tips to Build Your Personal Brand | OnlineMBA

Building your personal brand and profile

Professional Branding: Building Your Personal Brand

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Do you have a long name that didn't fit in the 15 character Twitter limit? 

How did you come up with handle for your personal professional brand?

Are you using your full name when you can across the web to help build your personal professional brand? 

Do you know someone who is doing it well? Share it!


Monday, January 2, 2012

Social Media Police: Behaving Badly on Facebook, Linkedin, Twitter and Blogs


You, yes you!

STOP RIGHT THERE!

I am an interweb agent.

I'm here to protect you. Just stay calm and put your keyboard where I can see it.

Don't try to esc. - If I don't help you . . . someone else will. 

Do I have your attention?

Good.

There was a tip that you have been behaving badly on the internet and I need to ask you a few questions . . .


Do you currently or have you ever spammed pages or people with your push marketing message? 


Are you sharing too much information about your friends and family's private lives? What about information about your children? 


Do you post comments on friends walls that really should be made private? Trust me a little Facebook Wall etiquette goes a long way.


How about those unflattering pictures of family/friends that you don't care for? Hhhhm? That's what I thought.


Have you ever checked in at your child's School? Home? Work? How about a friends house with out them knowing about it? . . . . better watch that! It's dangerous out there and there are plenty of thieves that are paying attention to your "look at me" addiction. 


Are you a hashtag hijacker? We have received complaints from area residents that you are flooding their towns hashtag with garbage 24/7 and making any real posts relating to the community virtually inaccessible!


Oh, and even if you only hijack any hashtag once . . . it's still not cool.


Are you harvesting people's email from Linkedin groups and sending out your email newsletter? How about anyone who gives you a business card? Yeah, that's not cool. Better read up on the Can-Spam act before you send out any more of those emails.


Du u tlk lk ths on fb & twttr? For the love of all things Merriam-Webster - stop. Text speak is murdering your brand.

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If you have done any or all of these . . . don't feel bad. You aren't alone. There are plenty of us out here that have made mistakes (myself included) and thankfully many more who help us see the error of our ways and get us on track!

We do this for the betterment of the community and quite frankly everyone is kinda tired of seeing you make an ass out of yourself. Trust me, I've made an ass of myself plenty on my path of learning. Understand that we are here to help.

What was that? I'm sorry I must have mis heard you . . . F*off you say?Your "grass roots" marketing is working just fine? Umm okay buh bye!

For those of  you who appreciate it when someone goes out of their way to help you without trying to sell you something. . . who believe in helping each other and paying it forward. . .   Keep reading!

I will outline common online offenses and give you helpful links that will (hopefully) change your online habits. Sad to say that you are a danger to your friends and followers and more importantly your brand so listen up!

Regardless of whether you end up with a warning or if it's your 1st offense . . . heck, even the repeat offenders out there will end up walking with a sentence of educational links for each infraction.






Facebook :: Profiles are for People - Pages are for Businesses

Warning
:: I can understand that this whole technology thing has your head spinning . . . and trust me, I know that everyone is doing everything they can to survive this economy - especially if you own your own business.

Trying to navigate Facebook even as a heavy user is confusing as hell. But no fear! There are friends and family ready to help guide you in the right direction . . . and when all else fails - google it.

Your Sentence ::

A Beginner's Guide To Facebook: Learn The Basics Of Facebook 

Facebook for Business

Facebook 101 Business Guide | Social Media Examiner



1st offender :: I'm going to have to write you a citation. You heard right. This is the second "profile" you have set up for your business instead of a "page".

And after I shared links to facebook that help guide you how to set up a page too.

I sent those links to facebook terms of use and how to create a facebook page for business because I wanted to help.

Too many of businesses have been closing and I would hate to see one more . . but I just can't "friend" a business. It's rewarding your bad behavior and goes against everything I teach others.

Oh, and thanks for the foul language in your message. Was that *really necessary for someone YOU tried to friend twice with a personal profile for your business?  . . .  Just curious if you treat everyone that tries to help you (and not try to sell you anything) that way.

Oh and by the way . . . you (or your social media 'guru') have completely destroyed any desire I had of hiring you to scrub my toilet. :P

Your Sentence ::

Businesses do not make good Facebook friends.: The Social Path 

Your Facebook "Friend Requests": Bad for Business... Annoying to Me!



Repeat offender :: No one "likes" it when your company likes and comments on every post in a 3 county area just so you can 'get in front of' your target market. I don't care how you try to justify it - everyone knows you reek of disrespect and use shady "Spam King" tactics. Stop it.

Oh, and the fake user profile you set up to also promote your company with comments promoting your business as a "satisfied customer" on other business pages . . . slimy. Let me introduce you to Erika so she can bitch slap your ass.

Your Sentence ::


Facebook Fan Pages for business vs. Personal Profiles for individuals

How to Create A Facebook Page

Facebook | Create a Page


Linkedin :: Groups Etiquette

Warning
:: No worries if you just joined the group - moderators generally cut you some slack when they know you are the new kid on the block. But it IS your responsibility to know what group you are joining and explore the readily available information on the group profile page. Questions? Just ask the owner of the group or a group manager(s). They are always ready to help.

Your Sentence ::

What is LinkedIn? - LinkedIn Learning Center

Groups - LinkedIn Learning Center

100+ Smart Ways to Use LinkedIn « Linked Intelligence


1st offender :: You KNOW You've Been Bad Don't You?

Yes, yes I hear it all the time . . . "everyone else is doing it so why can't I?" Well, just because someone else pukes their spam message all over the discussion board doesn't mean you should too. Buck up and carefully consider if that self promotional "discussion" or comment is really adding value to the group.

Oh and your buddy there in the back seat. . . yeah, I'm talkin' to you. You know the only time I EVER see you in these parts is when you have something to promote or sell. I don't recall ever seeing you participate in an actual discussion or come to an event and by the way - isn't that an out of state license you have? Yeah, thought so.

Understand the perils of self promotion.

Your Sentence ::


Groups - LinkedIn Learning Center

25 LinkedIn Etiquette Tips to Ponder

LinkedIn Group Etiquette: What are the Rules?

Promoting Your Business Without Spamming LinkedIn Groups


Repeat offender :: When you join groups just to harvest email addresses for your email newsletter, post self promotional discussions ad nauseum or gather your pitchfork and townspeople to post disrespectful comments on a discussion board just because you got called out for your bad behavior in a group . . . well, lets just say YOU are the reason most people think that Linkedin is the Myspace of the business world. Etiquette is more than what fork you use. . . it's being respectful of group moderators and the posting guidelines unique to each Linkedin Group.

Your Sentence ::

How to tell if you're a comments troll - CNN

What constitutes Spam in your opinion | LinkedIn Answers | LinkedIn


How To Fail At Using LinkedIn | A LinkedIn Spam Email Diagnosed 

Linkedin group managers are not online 24/7. They rely on other group members to flag those who are not playing by the group's rules. In order to make the most of Linkedin Groups that are created to truly connect those who have joined - it takes all members (and managers) contributing valuable content, helping enforce the group's rules such as flagging posts that are self promotional or spammy and engaging with those who take the time to start real discussion. 




Blah Blah Blogs :: Blog Vomit vs. Real Interaction

Warning ::
Are you just getting your feet wet with blogging? It's kind of tricky getting into the rhythm of posting, promoting and commenting on your own and other blogs.

Best advice is reading those who are doing it well and emulate the things that make them a success . . . like posting on a regular basis, responding to blog comments, and leaving meaningful comments on others blogs.


Your Sentence ::

How to Blog: Blogging Tips for Beginners

Starting Your First Blog? 29 Tips, Tutorials and Resources for New Bloggers

40 Ways to Deliver Killer Blog Content


Geek to Live: Lifehacker's guide to weblog comments


1st offender :: So you think you're clever?

Leaving a blog comment that has absolutely nothing to do with the topic of the blog post but some how leads you to leave a link back to your website . . . yeah. That is just not cool. Clever blog comment spam is still spam. 

Oh and if you never talk to the person via other social sites but decide to leave a self promotional comment on a highly trafficked blog post they have written . . . that is opportunistic and a big no-no.

Your Sentence ::


5 Spam Tactics Good People Use to Kill Business Efforts 
 
4 Easy Things You Can Do to Help Others Fight Spam

Understand The Reasons Why You Should Not Submit Spam Comments To Other Niche Blogs

 

Repeat Offender :: You know who you are . . .  

-you do key word searches and just because I mention any Apple product in my post you decide to post a comment that lets me know I can get a free ipad with a suspect link. 

-you are a troll and post meaningless drivel in hopes of starting an emotional fire so you can sit back and roast your little ego marshmallows. Bravo. 

-you add links to your own site via a comment to artificially boost your search engine rankings . . . real clever.  

Your Sentence ::  

The Bitch Slap: Are You Contributing? | Erika Napoletano is Redhead Writing

Blog Etiquette or Blogtiquette — Tip Junkie


The Trouble with Trolls | Market My Novel

If you have a blog, you understand how important it is to have real people leave engaging comments. This is a great post about The War Against Blog Comment Spam And How To Gain The Upper Hand.

 
Twitter :: In or Out of My Nest  

Dealing with Twitter offenses are quite simple on my tree limb. . . there are no 3 strikes rule here buddy when it comes to spammy behavior. 

Typically the first major offense gets you blocked and reported for spam if I have any question about the safety of my nest. 

You know the ones I'm talking about . . . "hey, if you love FarmVille you should check this out :-) (insert phishing link here)" I don't need to learn how to make 10,000 dollars a month from twitter, nor do I care if I just won a free widget. . . or if you think your company has the best widget with a 'We are giving away a new iPad click here' link. NO Thank you! 

And while we are on the subject . . . sending me an unsolicited @reply to pimp your product/service/brand or a Dumb Auto DM to tell me how be a social media douchebag like you - will bring you front and center to Judge, Jury and Executioner.    

Anything else you can do on twitter pales in comparison to outright twitter spam and trolls . . .  

Twitter Rehab ::

Mashable Twitter Guidebook

Twitter Help Center | The Twitter Rules

Twitter 101 for Business — A Special Guide 

Top 10 Twitter Blunders - MarketingProfessor.com 

No, I Will Not Help Your Business Spam People on Twitter



NOTE :: Now there are plenty of other social networks I have left out. I chose the ones I encounter the most but would *love to hear about your pet peeves on other sites (so when I go there I don't make an ass of myself!)

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I am taking my cue from @redheadwriting today . . . I’m unfiltered and unashamed.

Am I perfect - no.

Do I claim to be - no.

Do I try to help people - yes.

Do I have more to learn - you betcha. 

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Thanks to *everyone who inspired me to write this post.  

Regardless of whether you like what I have written or not, the truth is - we are all learning and growing in the social space. 

For the record - I am not an expert. . . I am always flattered when others refer to me as one but the truth is - I just spend more time reading about my particular areas of interest - from hand made crafts, web design, cooking, to social marketing and am excited to share what I learn! 

I am and will always be a student and will do my best to stay up to date on information that is interesting to me and share something valuable everyday.  

We get better by helping each other when we can, and hopefully adding a little humor to the mix.  Learning the true value of social media will be different for everyone.
 
I am still learning where to add my voice and when to listen.

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Want to plead your case? 

Offer helpful advice or a link to a great article that helped you? 

Want to share a social media pet peeve?  

Leave a comment!

Wednesday, December 21, 2011

Twitter and the Global Reach of Kindness

Acorn Coffee & Chocolate from @DoorHardwareLux
A few weeks back I received a package from @DoorHardwareLux, a friend that I met thanks to Twitter.

We have been exchanging tweets nearly every morning over a few months and many thousands of miles (I live in North Carolina and she lives in Lithuania.)

 Some how or another the talk of coffee and chocolate came up . . . (shocker, I know) and she was kind enough to send me a batch of homemade acorn coffee and a big bar of her favorite Karuna dark chocolate.

This experience refueled my belief that not everyone using social media wants to sell you something - there are those rare gems like @DoorHardwareLux that offer friendship.

I am truly grateful each day for Twitter and the global reach of kindness.

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Who have you met recently via twitter that has shown you exceptional kindness?

How do you reach out to make a more personal connection globally?


- Posted using BlogPress from my iPhone

Tuesday, September 27, 2011

#OccupyWallStreet Trending on Twitter YET? Nope.

There has been debate going on that Twitter has been tinkering with trending topics relating to Occupy Wall St.

I like to check my facts so here you go - screen caps from @tobybenjamin where #occupywallstreet was showing in his trending topics http://twitpic.com/6r1dsg and 3 minutes later it was not. http://twitpic.com/6r1dsg and http://twitpic.com/6q4fye/full

It also appears as though JP Morgan has a stake in twitter. "JPMorgan Chase & Co. has invested in a fund that has bought about $400 million in Twitter Inc. shares" . . . read more : http://www.bloomberg.com/news/2011-03-01/jpmorgan-said-to-back-twitter-in-deal-that-values-startup-at-4-5-billion.html
Thanks to my Friend Eric Lusion sharing some pictures from the peaceful protest in NYC yesterday - I saw a few people carrying cardboard signs calling for the re-instatement of the Glass–Steagall Act. A line from the Wiki page on this reads " . . . economists believe this repeal directly contributed to the severity of the Financial crisis of 2007–2011 by allowing Wall Street investment banking firms to gamble with their depositors' money that was held in commercial banks owned or created by the investment firms."
There is currently a petition for the President to officially recognize the Occupy Wall Street movement by citizens in NYC on Wall Street and open a dialogue on the corruption plaguing our country. There are currently over 6, 600 signatures on this petition.

What do you know about Occupy Wall Street?

Where did you get your information?

Will you be signing this petition?

Tuesday, September 8, 2009

@BritneySpears singing Alanis Morissette cover has put Greensboro, North Carolina on the social media map


My friend @eddiehuffman, Special Sections Writer to the @NewsandRecord, sent me a message via facebook and invited me to join him Saturday for the @BritneySpears concert in Greensboro.


Having only been to 2 concerts (pause for dramatic

gasps) I was curious as to what kind of Circus Miss Britney would bring to the 'Boro and how social media would be used by all involved.



The news from the Big Top is the You Tube Videos of Britney covering Alanis Morisettes 'You outta Know' . . . These alone should be proof of how busy everyone was with various techie devices (myself included) taking photo's/video, updating facebook and twitter statuses - ultimately watching the entire circus through the camera lens.


Leading up to the main attraction @1075kzl and @britneyspears held a twitter contest where Ashley Miller from Greensboro won VIP tickets.


Even Britney's Facebook fanpage updated fans of the contest as well as sharing the You Tube video from fans.


@Gbocoliseum added to the buzz by annoucing that Britney brought 30 trucks worth of equipment and sharing pictures right before the concert via @twitpic.


The Social Media sideshow has brought and continues to bring thousands of Britney fans to Greensboro, North Carolina. . . I am sure the local business owners and the city of Greensboro are grateful to have hosted Britney's Circus.



Friday, August 7, 2009

Twitter Busy Restoring API and SMS

The latest from the main nest at Twitter - 'some Twitter clients are unable to communicate with their API, and many users are unable to tweet via SMS.'

On July 29th I read an article on Network World that revealed flaws in the way some mobile-phone networks handle short message service signaling data that could leave them open to a new range of attacks. . . . ironic.

This morning I read this article from PC Magazine . . . Twitter's Down and It's All Your Fault.

Seems as though this could be another tweetless day. . . . 0_o