I recently commented on a Linkedin Discussion in the Social Media Today group that asked the question "Why do People become Fans on Facebook?"
I don't care what business you are in - at the end of the day we are ALL consumers and want to be treated like people, not counted, mounted and stuffed.
It's open season in social media land and your attention, clicks and $ are the target.
Read Fiona Bosticky's full article : Why do People become Fans on Facebook?
Follow Fiona on Twitter
How would you want your favorite brand treating you online?