How To Write An Ad

If you run a small business, use this article as a guide to crafting your own advertisements.

Written Feb 07, 2009

John McLain

national media consultant
Oak Harbor, Washington

Home-based business owners often need to advertise, but typically don’t have the resources to hire a professional copywriter in an advertising agency. No need to let that stop you. I’ve written ad copy for agencies, for corporations and for my own small businesses. You too can learn how to write your own ad, and do it effectively. Here’s how —

Every ad, sales letter, direct-marketing flier and radio or TV commercial is structured along an age-old advertising formula designed to motivate the person exposed to your ad. The acronym for this formula is AIDA. It stands for Attention, Interest, Desire, and Action. In just that order.

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